Roger, who comes from the north of Sweden, first got into modelling by a chance visit to a London agency and then moved to Milano where his first career breakthrough was a 30-page story in L’Uomo Vogue. He then moved to Paris where he was a frequent model on the Paris catwalks for many years before relocating to New York where he got to work with some of the biggest names in advertising and film.

After 12 years of travelling the world he moved back to Sweden and took a break from professional modelling during which time he raised three children and ran two companies. He also tried his hand at theatre acting during this time, working at The Royal Swedish Theater for two years under legendary film director Ingmar Bergman.

Since Rogers return to the modelling and commercial acting scene in 2013 he quickly became sought after by clients looking for an older version of his younger self. Roger has been fortunate enough to work with some of the best photographers out there today like Arthur Elgort, Greg Kadel, Matthew Brookes, Jimmy Backius, Anders Overgaard, Sebastian Faena, Mikael Jansson and Arnaldo Anaya to name but a few.

Instagram feed @rogerhaden